CASUAL

Light and agile

We used the client's office to get a distinct look by intention. A similar background is a great way to pull a team together and will subtly give a sense of your base of operations. Using a lens that leaves the background in soft focus means that, while it's still clearly there, it doesn't distract.

If the shoot will happen on location, Ingrid scouts ahead of time to decide what she might need and to see what is possible. In this case, with the abundance of natural light, the only additional equipment needed was a reflector and one of the staff to hold it.